Consumer Watch Team
February 22, 2018
E-commerce is a growing business method all over the world. In India especially, people are nowadays more and more interested in e-commerce. Consumers find it easier as they can easily buy products or services sitting at home itself. Businesses also find it easier as they need not set up a physical store and waste time and money furnishing it and setting the interiors. Recent estimates have shown that e-commerce in India will grow from 30 billion US dollars to 100 billion US dollar by 2020. The part of the success of e-commerce credit goes to m-commerce (shopping through mobiles). The mobile e-commerce played an important role in promoting the retail industries online. Now, India stands second in the smartphone market, next only to China. So, how do you begin an e-commerce business in India? Let us start right from the basics: An Online Store As the business is online, you […]
February 22, 2018
Consumer behavior refers to the tendency to buy a product or service from a consumer. A person who goes out to buy a product does not necessarily buy that product itself. He/she might end up buying a different product or products. They might also end up returning empty handed not buying the product. Hence, a person goes through various stages before finally choosing a product or service and buying it. The buying decision of a customer depends on various factors. These factors can be social, psychological, cultural or personal. Marketers have to study in detail about the consumer behavior if they aim to build the popularity of their brand or product. Marketers need to get the answer to two main questions: What prompts a customer to buy a product? What stops a customer from buying it? If you know the answer to these two questions, you are on the path […]
February 22, 2018
The growth of technology and the increasing usage of internet has improved the prospects of E-commerce. E-commerce has grown so much so that it is now considered as one of the most powerful business tools in the whole world. The biggest indication of the growth of E-commerce is the speed at which internet usage has grown and spread all over the world, even in the nooks and corners of every country. Customers all around the globe rely on the internet for any information, getting goods or services. This shows the importance of internet and E-commerce in today’s technologically advanced era. Here are some of the benefits of online business or E-commerce: Best For Any Business! Yes! There is no such thing as e-commerce is only good for certain type of businesses. You can sell almost anything online, from groceries, cakes, meals, clothes to washing machines or televisions. There is no […]
February 22, 2018
The busy and hectic work schedules and the comfort factor of online shopping make it a hot favorite among customers all over the world. Nowadays, both the spouses are working, and the kids will be going to schools or colleges. No one has time to visit stores and purchase things. Even if they get a day off on weekends, they prefer to spend that one precious day with family rather than wasting it on traffic congested roads trying to shop in the nearby stores. Still, however convenient online shopping might sound; it still has many risks attached to it. You have to ensure that the shopping is secure and safe. You have to ensure that you buy only from trusted and secure websites. Also, ensure that your account details do not get stolen and get into the hands of crooks. Phishing attacks are becoming more and more common nowadays. Many […]