February 22, 2018

Penetration OF online Shopping Into Rural India

Ever since online shopping made its foray into the Indian subcontinent, consumers have been introduced to purchase a variety of products at their fingertips any time of the day. However, initially online shopping was confined to the major cities and metros within India. As time passed, rural India has also started realizing the benefits of online shopping. Since the people living in the rural parts of India are not able to access many products in the olden brick and mortar stores, they are turning to e-commerce sites to find exactly what they are looking for. According to the experts in the industry, online shopping has been able to break into the rural market because of the ‘cash on delivery’ option. This reassures the customers that they need pay for the goods only once they receive, making them more willing to shop online. The internet access across the country has also […]
February 22, 2018

Online Vs. Offline Shopping War

With the growing popularity of online shopping, traditional brick and mortar shops are getting worried. Since online shops offer better deals and drastic price drops on even the latest gadgets, offline shops are finding it hard to compete. Another advantage offered by online shopping is the fact that customers can compare the prices of the same product across different websites and pick one that is the most competitive. The comfort of shopping from one’s own home at any time of the day that is offered by online shopping is very difficult for offline retailers to beat at the moment. This is one of the reasons why the Retailers Association of India has reached out to the Prime Minister’s Office with complaints against major e-commerce sites like Amazon and Flipkart. According to the offline retailers, the online retailers are not sticking to the guidelines presented by the association. This is affecting […]