Consumer Watch Team

February 22, 2018

Penetration OF online Shopping Into Rural India

Ever since online shopping made its foray into the Indian subcontinent, consumers have been introduced to purchase a variety of products at their fingertips any time of the day. However, initially online shopping was confined to the major cities and metros within India. As time passed, rural India has also started realizing the benefits of online shopping. Since the people living in the rural parts of India are not able to access many products in the olden brick and mortar stores, they are turning to e-commerce sites to find exactly what they are looking for. According to the experts in the industry, online shopping has been able to break into the rural market because of the ‘cash on delivery’ option. This reassures the customers that they need pay for the goods only once they receive, making them more willing to shop online. The internet access across the country has also […]
February 22, 2018

Top E-commerce Strategies To Expand Your Business

Every business in the market today needs to be aware of the latest happenings in the e-commerce world to make sure that they are not left behind by their competitors. E-commerce has given small and medium businesses the ability to fight on equal terms with bigger companies in a bid to achieve a larger share of the market. So, if you are a business owner, small, medium or big, it is time to get on board the e-commerce platform and optimize your business growth. With over 90% of the internet being accessed via mobile phone and smartphones, it is only natural for an e-commerce site to be mobile friendly to win over potential clients. In fact, many businesses are concentrating more on m-commerce due to the exponential use of handheld devices all over the world. Besides getting quality products or services, customers are always on the lookout for a seamless […]
February 22, 2018

Learn The Basics To Begin An E-Commerce Business In India

E-commerce is a growing business method all over the world. In India especially, people are nowadays more and more interested in e-commerce. Consumers find it easier as they can easily buy products or services sitting at home itself. Businesses also find it easier as they need not set up a physical store and waste time and money furnishing it and setting the interiors. Recent estimates have shown that e-commerce in India will grow from 30 billion US dollars to 100 billion US dollar by 2020. The part of the success of e-commerce credit goes to m-commerce (shopping through mobiles). The mobile e-commerce played an important role in promoting the retail industries online. Now, India stands second in the smartphone market, next only to China. So, how do you begin an e-commerce business in India? Let us start right from the basics: An Online Store As the business is online, you […]
February 22, 2018

Learn About The Impact Of Marketing On Consumer Behavior

Consumer behavior refers to the tendency to buy a product or service from a consumer. A person who goes out to buy a product does not necessarily buy that product itself. He/she might end up buying a different product or products. They might also end up returning empty handed not buying the product. Hence, a person goes through various stages before finally choosing a product or service and buying it. The buying decision of a customer depends on various factors. These factors can be social, psychological, cultural or personal. Marketers have to study in detail about the consumer behavior if they aim to build the popularity of their brand or product. Marketers need to get the answer to two main questions: What prompts a customer to buy a product? What stops a customer from buying it? If you know the answer to these two questions, you are on the path […]