Learn The Basics To Begin An E-Commerce Business In India

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E-commerce is a growing business method all over the world. In India especially, people are nowadays more and more interested in e-commerce. Consumers find it easier as they can easily buy products or services sitting at home itself. Businesses also find it easier as they need not set up a physical store and waste time and money furnishing it and setting the interiors. Recent estimates have shown that e-commerce in India will grow from 30 billion US dollars to 100 billion US dollar by 2020. The part of the success of e-commerce credit goes to m-commerce (shopping through mobiles). The mobile e-commerce played an important role in promoting the retail industries online. Now, India stands second in the smartphone market, next only to China.

So, how do you begin an e-commerce business in India? Let us start right from the basics:

An Online Store

As the business is online, you need not face the hassles of renting out space, furnishing it, providing parking space, etc. You just need to create an online store. It is always worth the effort investing in a website. The impact of an online store is great, and it helps you to get business easily. You can improve your ranking in the network searches and divert customer traffic to your website by opting for a good hosting service and paid domain.

Various providers offer free domains for limited amounts. They also help in creating the website, hosting services, provide technical support and logistical support. Also make sure that your website can be accessed easily on mobiles too as most of the people now browse the net on their mobiles only.

Secure And Safe Payment Gateway

Always ensure that you choose a safe and secure payment gateway for all your transactions. You can find some basic payment gateways used for online business in India. Try to understand the difference between all of them and choose the one that suits your business the best.

  • Local bank integrated gateways: These are the best options for small businesses as it is easier to adopt.
  • Payment and hosted gateways: The gateways like Self/Pro, PayPal Standard, and PayUMoney are the popular choices in this category. All these offers seamless and quick transactions, are easier to be implemented and improves the customer’s experience.
  • Payment and non-hosted gateways: In this, customers don’t get redirected to other web pages.

Always ensure that you include cash payment options on your page. Even though card payments are preferred by many, some people still prefer cash payments.

Apply SEO Techniques

Search engine optimization is one of the most crucial factors needed for the success of a business. You can only assure that you rank ahead of others in search engines if you apply the right SEO techniques. SEO strategies play an important role in the success of an e-commerce business. Every product and sections have to be optimized in such a way that it appears on search engine searches. Always add the keywords commonly used by customers during searches.

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