consumer
February 22, 2018
Consumer behavior refers to the tendency to buy a product or service from a consumer. A person who goes out to buy a product does not necessarily buy that product itself. He/she might end up buying a different product or products. They might also end up returning empty handed not buying the product. Hence, a person goes through various stages before finally choosing a product or service and buying it. The buying decision of a customer depends on various factors. These factors can be social, psychological, cultural or personal. Marketers have to study in detail about the consumer behavior if they aim to build the popularity of their brand or product. Marketers need to get the answer to two main questions: What prompts a customer to buy a product? What stops a customer from buying it? If you know the answer to these two questions, you are on the path […]
February 22, 2018
Ever since the inception of e-commerce, consumers have been fascinated by the comfort offered by online shopping. Consumers of today have become smarter and have learnt to use online shopping sites to do their research and find the best site to purchase the exact product they are looking for at the best possible price. This is one of the reasons why consumers have been migrating towards online shopping much better than expected. With the growth of digitization in the twenty first century, every single product is available online, making it easier for the consumers to go about their shopping online from the comfort of their home. Interestingly, with better internet speeds being offered at competitive prices, consumers are also finding it easier to stay connected to the internet and browse through different shopping websites at their leisure. Online retailers are taking advantage of this and often hold mega sale festivals […]