behavior

Consumer behavior refers to the tendency to buy a product or service from a consumer. A person who goes out to buy a product does not necessarily buy that product itself. He/she might end up buying a different product or products. They might also end up returning empty handed not buying the product. Hence, a person goes through various stages before finally choosing a product or service and buying it. The buying decision of a customer depends on various factors. These factors can be social, psychological, cultural or personal. Marketers have to study in detail about the consumer behavior if they aim to build the popularity of their brand or product. Marketers need to get the answer to two main questions: What prompts a customer to buy a product? What stops a customer from buying it? If you know the answer to these two questions, you are on the path […]