Consumer

February 22, 2018

Consumer Behaviour Trends

Ever since the inception of e-commerce, consumers have been fascinated by the comfort offered by online shopping. Consumers of today have become smarter and have learnt to use online shopping sites to do their research and find the best site to purchase the exact product they are looking for at the best possible price. This is one of the reasons why consumers have been migrating towards online shopping much better than expected. With the growth of digitization in the twenty first century, every single product is available online, making it easier for the consumers to go about their shopping online from the comfort of their home. Interestingly, with better internet speeds being offered at competitive prices, consumers are also finding it easier to stay connected to the internet and browse through different shopping websites at their leisure. Online retailers are taking advantage of this and often hold mega sale festivals […]
February 22, 2018

Online Vs. Offline Shopping War

With the growing popularity of online shopping, traditional brick and mortar shops are getting worried. Since online shops offer better deals and drastic price drops on even the latest gadgets, offline shops are finding it hard to compete. Another advantage offered by online shopping is the fact that customers can compare the prices of the same product across different websites and pick one that is the most competitive. The comfort of shopping from one’s own home at any time of the day that is offered by online shopping is very difficult for offline retailers to beat at the moment. This is one of the reasons why the Retailers Association of India has reached out to the Prime Minister’s Office with complaints against major e-commerce sites like Amazon and Flipkart. According to the offline retailers, the online retailers are not sticking to the guidelines presented by the association. This is affecting […]
February 22, 2018

Penetration OF online Shopping Into Rural India

Ever since online shopping made its foray into the Indian subcontinent, consumers have been introduced to purchase a variety of products at their fingertips any time of the day. However, initially online shopping was confined to the major cities and metros within India. As time passed, rural India has also started realizing the benefits of online shopping. Since the people living in the rural parts of India are not able to access many products in the olden brick and mortar stores, they are turning to e-commerce sites to find exactly what they are looking for. According to the experts in the industry, online shopping has been able to break into the rural market because of the ‘cash on delivery’ option. This reassures the customers that they need pay for the goods only once they receive, making them more willing to shop online. The internet access across the country has also […]
February 22, 2018

Learn About The Impact Of Marketing On Consumer Behavior

Consumer behavior refers to the tendency to buy a product or service from a consumer. A person who goes out to buy a product does not necessarily buy that product itself. He/she might end up buying a different product or products. They might also end up returning empty handed not buying the product. Hence, a person goes through various stages before finally choosing a product or service and buying it. The buying decision of a customer depends on various factors. These factors can be social, psychological, cultural or personal. Marketers have to study in detail about the consumer behavior if they aim to build the popularity of their brand or product. Marketers need to get the answer to two main questions: What prompts a customer to buy a product? What stops a customer from buying it? If you know the answer to these two questions, you are on the path […]